You’ll be scored against the following key areas:

Audience
Identifying and understanding your ideal customer is crucial for a successful marketing strategy. This includes understanding their who they are, how they behave and their pain points.

Positioning
Positioning is how your brand differentiates its products or services in the market. It involves creating a unique value proposition and messaging that resonates with your ideal customer.

Marketing Mix
Are you clear on the methods to put your product or service in front of your ideal customer? This includes channels such as e-commerce, email marketing, social media and much more.
How it works
This scorecard was designed to be easy, yet effective in identifying areas of improvement in your marketing strategy.
Answer 10 yes/no questions
These questions help us to identify your key strengths and weaknesses for more accurate results.
Receive your results
Once you have finished, your answers are then pumped through a delicious algorithm we have designed to produce your final score.
Action steps
Based on your score we will provide practical next steps for you to take to improve your marketing and make your business irresistible.